01 Positioning
What Safety Spotters is
Safety Spotters bridges the gap between complex computer science and childhood curiosity. It is an interactive safety education programme of books and detective games for primary school pupils in the United Kingdom, published under the Verity AI banner.
Safety Spotters teaches primary school pupils how to think critically about artificial intelligence through interactive detective stories set in the town of Kettlebridge.
An exciting mystery game
Children step into the shoes of an investigator, helping Maya solve puzzles and protect her neighbours from digital mishaps. It should always feel like play first.
A trustworthy classroom resource
A classroom-ready programme aligned to the UK national curriculum, with clear lesson pathways that address digital literacy requirements without adding to teacher workloads.
02 Name
Why "Safety Spotters"
Safety
The goal. The programme does not teach technical coding skills; it protects personal safety, privacy and truth in an online world.
Spotters
The method. A spotter is vigilant, curious and helpful. Instead of receiving a list of restrictions, pupils learn to spot clues, errors and hazards for themselves.
03 Taglines
The lines we use
"Spot the clues, stay safe online."
- DescriptorFree online safety resources for ages 5 to 14.
- Alternate"Help Maya solve the mysteries of Kettlebridge."
- Alternate"Become an internet detective."
- Alternate"Smart thinking for young spotters."
04 Logo
The magnifying shield
The mark is Maya's magnifying glass. The outer ring is shaped like a friendly shield, symbolising safety, and a glowing clue sits inside the lens. The typography is rounded and approachable for young readers, with a clean geometric structure that reassures school administrators.
- Minimum size: never print the logo smaller than 35mm wide, so the detail inside the lens stays clearly visible.
- Clearspace: keep a clear boundary around the logo equal to the height of the letter "S" in the wordmark. Do not crowd it with other illustrations or text.
- No remixing: do not recolour the mark outside the two approved variants, stretch it, rotate it or add effects.
05 Colour
The Kettlebridge palette
Warm, natural tones that feel welcoming to children, combined with deep, professional tones that appeal to educators. Click any swatch to copy its hex code.
06 Typography
Accessible with personality
That Sounds Like Nan
AaBbCcDdEeFfGgHhIiJjKkLlMm 0123456789
Maya opened her notebook and wrote down the first clue. Something about the painting was not quite right, and she was going to find out what.
AaBbCcDdEeFfGgHhIiJjKkLlMm 0123456789
07 Voice and tone
Playground energy, textbook trust
Our voice balances the excitement of a playground game with the authority of a school textbook. British English across all materials, always.
Warm, encouraging, curious
We address the child as a peer and a fellow investigator. We never patronise, and we never scold a pupil for making a mistake. A wrong turn is just another clue.
Professional, clear, practical
We talk directly about educational benefits and classroom management. No marketing hype, no jargon, no wasted words.
Active investigation
We teach through inquiry. Pupils solve puzzles, read maps and examine visual clues rather than memorising passive lists of instructions.
Local grounding
Every story takes place in Kettlebridge. A recognisable, friendly British town makes abstract digital concepts feel concrete and relevant to daily life.
Curricular integration
Materials are designed to align directly to the UK national computing and PSHE curriculum frameworks.
Practical action
Every mystery ends with concrete steps pupils can take in their own lives when they meet an online safety issue.
08 Rules
Do and do not
- Use British English spellings across all materials: colour, behaviour, programme, visualising.
- Say books and games are "aligned to" the UK curriculum.
- Introduce Maya as a clever, inquisitive nine-year-old detective who relies on observation and logic.
- Use figures for numbers above ten: 12 puzzles, 15 characters, 20 pages.
- Spell out numbers ten and under in body text: five clues, three chapters, eight houses.
- Use smart quotes or typographic dashes in digital or print layouts. Straight quotes and standard hyphens only.
- Use words like "leverage", "utilise", "robust", "seamless", "unlock" or "supercharge".
- Claim Safety Spotters is "approved by" or "endorsed by" the Department for Education or any government agency.
- Portray the online world as a frightening wasteland. Keep the focus on positive safety skills.
- Show Maya with high-tech, futuristic gadgets. She uses a classic magnifying glass and a notebook.
09 Imagery
Classic, warm, hand-drawn at heart
Maya
A diverse nine-year-old girl with a bright, curious expression. Yellow raincoat, sensible shoes, classic magnifying glass. Always in active poses: examining footprints, holding up a clue, pointing to a sign. Focused and happy, never frightened or overwhelmed.
Kettlebridge
A warm, friendly British town: terraced houses, a brick-fronted school, green parks and local shops. Never dark, sci-fi or dystopian.
Style
Clean lines and solid colour fills with soft, hand-drawn textures, so everything feels approachable and tactile. Screens and AI interfaces inside the story are drawn as friendly, clear graphics that fit the storybook aesthetic.
